Your logo is the public face of your business, winking at potential customers. When someone sees your logo for the first time, they make snap judgements about what you have on offer and the kind of business you are running. What does your logo say about you? Is it accurate? Your Visual Identity is a cornerstone of your business, whether you like it or not. The logo should inspire confidence and accurately represent your business; a poor logo can even send customers to your competitors.
I design all things fit for print, be it business cards, postcards, books, brochures, exterior signs, murals or billboards. I can collaborate with web and app designers when the need arises.
Abraham Path Initiative Annual Report
Setouchi and Aichi Trinnale Brochure
Japan hosted two important exhibitions featuring (among others) 3 faculty members of the School of the Museum of Fine Art; this is the nice little 3-fold brochure we made to promote the show.
Spruce business card
Promotional Postcard for Finger Lakes Running & Triathlon Co.
Amy Hayes crafted the original magazine design, and I've made the last two editions. Support your local radio!
Finger Lakes Running & Triathlon business cards
There are six versions of this handy tablet holder, each with its own packaging. I also designed the website: www.sqweezel.com
Swatch book for Pacothane Technologies
Working with 3 Dots Design, we've designed brick and mortar retail environments, offices, trade shows and event spaces for hundreds of happy clients, with particular expertise in specialty cycling and running retail. The environmental graphics for these spaces serve two purposes: to inspire and inform. Your customer should feel comfortable and want to explore your store, whether or not they are looking for something specific. On the other hand, If a customer is after that one particular gizmo, your way-finding signs need to guide him or her directly to it without any assistance from staff. The goal is always to create an appealing space where customers feel comfortable, are engaged, encouraged to explore, and eventually make a purchase. Surprise and delight them, and they will be your customer for life.
Elite Cycling, Kansas
Oversized wall murals, easy to read signage, and a combination of rustic wood and industrial fixtures create a store that is inviting and easy to navigate. Complete store design executed with 3 Dots Design.
Electra Bicycle Company "Personalization Station" tradeshow booth
"Dress Your Bike, Dress Yourself" was the tagline we developed to sell the idea that you can accessorize your bike as well as your body with Electra gear. This image shows the pop-up tradeshow version of Electra's store-in-store program ("The Personalization Station") and was designed to show retailers how an Electra branded section of their store could look. It worked pretty well--with 3 Dots Design we've rolled-out hundreds of "Personalization Station" kits customized for different retailers across the country.
Boulder Cycle Sport (South)
BCS has become a fixture in the uber-competitive retail landscape of Boulder, Colorado. They have carved out their niche with great service and an easy going, vibrant shop full of contrasting colors, textures and graphics. Complete store design executed with 3 Dots Design.
Get Spruced up! This store's name, logo, visual identity and store design were all created in collaboration with 3 Dots Design.
Ramble on Pearl
I had the pleasure of making the branded wayfinding signs for Ramble, a unique non-profit active wear boutique. They operate an Apprentice Program for adults with developmental disabilities, as a pathway to independent employment within the community.
Fleet Feet Carborro
Complete store design in collaboration with 3 Dots Design.
Wall mural made with vinyl decals and string.
T-shirts, hats, socks, journals, mugs, etc. I've always loved seeing something that starts out as a sketch come to life in the final product.
Electra Bicycles T-shirt collection
These T-shirt designs were based off of Electra's most popular bikes.
Electra Om Stripe Sock
After making hundreds of options, these are the 10 socks Electra produced. I designed the long socks; Electra's in-house team did the shorties.
Om Lifestyle Collection
In collaboration with 3 Dots Design, this is one of the mock-catalog sheets we used to pitch our designs to Electra. We made a unique collection of casual lifestyle products based on Electra's most popular bikes; this collection was based on the Electra Om Cruiser. We pitched 7 different collections.
Electra Woody Tee
One of the few men's tees that got produced.
Electra "my posse" T shirt
This didn't get produced for sale. But we made a few prototypes and I still have a couple--anyone that knows me will recognize it-- I wear it all the time!
These wallets were pretty fun, but they got cut from the project.
Too bad this ended up on the cutting room floor.
Om Swoop T-shirt
The whole kit and kaboodle
Really fun to see the whole kit come together. With 3 Dots design we designed the fixtures, the graphics, the visual merchandising plan and many of the products.
Mountain Goat Run T shirt Design
Syrathon Neighborhood Map T-shirt Design
This t-shirt design was created for a series of 6 races in Syracuse, all over the city.